Tips to build a franchise business
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| Franchise logo. Image: portal.plazaid.com |
First thing: if you want to start a business by
choosing to buy the franchise system (partnership) then you have to learn all
aspects of franchise offers provided by the franchisor (original owner of a
franchise companies). Some of the main aspects of any collaboration or partnership
are legal aspect (franchise agreement), the aspect of the distribution of profits (royalties,
franchise fees), the term of the franchise, the exclusive rights and other
aspects that you need to learn with a legal adviser.
Characteristic
If you
already have a distinctive and unique product, you then you have a chance to
make a franchise business with your own brand. However, you must have a strong
characteristic. The main capital of your franchise business that you should be
able to package and packaging products in a way that is unique and different
from your competitors. The main challenge that every product will be purchased
by consumers is how your product easily remembered by your customers.
Kentucky
Fried Chicken (KFC), 7 Eleven, Starbucks, Ice Teler 77, Kopi Tiam, Snappy and
other famous a franchise can still be successful and survive because they
managed to pack with a unique product and excellent service. What it means is:
Your product or service may be the same as your competitors, but the decisive
factor is the packaging, price, delivery, and of course you have to have a
different and unique ways of providing services, as well as franchise logo, marketing
aspect, packaging, merchandise, interior and exterior of your place of business
(franchise store) should be easily recognizable and embedded in the hearts of
consumers.
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| Franchise system. Image: ipleague.wordpress.com |
Characteristic
is very important to determine the sustainability of a franchise business
because many competitors will come in later. Distinctive feature that no other
entrepreneurs make is not easy to turn away customers. If you have uniqueness
in the products and services, then you can grow your business with ease. Your
customers will always come, as well as other employers would be interested in
working with you as a franchise partner, even a partner from another country,
so you do not need to spend money to invest abroad, even you will get a fee and
royalty as the singers, novelists or a famous songwriter. Can you imagine going
to a well-known entrepreneur franchise like Mc Donald.
When you
receive a proposal from potential franchise partners, then you should set the
standards and robust system. You deserve and it is important to expand your
business, but, do not be too ambitious with your franchise expansion. You
should be able to select the candidate’s enthusiasts franchise to fit your
vision and mission. Do not allow your partner to modify the system, add their
own products or sell products that do not exist in your system without your
knowledge and approval. If this happens, then your customers will be confused
and think you are not consistent.
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| Franchise marketing system. Image: franchisemarketingagency.com |
If you
visit KFC or Mc Donald's restaurant in Indonesia, then you will find there
sometimes rice and Indonesian food such as chicken porridge, but additionally
these products have got the approval of the owner of the franchise in the
United States. Indonesia is unique because you will also find local rice or
food in Mc Donald or KFC.
You have
to understand the culture of Indonesia, without rice dish they feel have not
been eating well. Burger regarded not as the main course. They prefer to enjoy
the KFC fried chicken with rice than with French fries.
Do you
have a recipe espresso coffee or cappuccino with a unique civet coffee or Kopi Luwak from Bali? If you already have a secret recipe, then you should explore to open
a coffee shop and make it a coffee shop franchises in the future. Make sure you
keep your secret coffee recipe, or your cake recipe that you successfully build
your own franchise business.
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